Color (extra per page or fraction) Standard PMS color $350
Matched colors and metallic $500
*The Almanac of SEA POWER is a 1X rate. Ad will count towards frequency
discount.
CANCELLATIONS: Cancellations cannot be accepted after closing date. Covers can be canceled with 60 days notice before closing date of issue.
AGENCY COMMISSION: 15% of gross billing allowed to recognized agencies provided account is paid 30 days from invoice date. Billing directed to the advertising agency at the net rate is approved on condition that the advertiser will accept "dual responsibility" for payment if the agency does not remit within 90 days.
COPY & CONTRACT REGULATIONS: Advertisers and advertising agencies assume liability for all content (including text, representation, illustrations, maps, labels, trademarks or other copyrighted matter) of advertisements printed, and also assume responsibility for any claims arising therefrom made against the publisher. All advertising is subject to publisher's approval. Publisher retains the right to reject copy not suitable to policy.
MECHANICAL REQUIREMENTS
PUBLICATION TRIM SIZE: 8 1/8" X 10 ¾"
Space
Unit
WideDeep
2 page spread bleed
16 5/8"
11"
1 page bleed
8 ¼
11
1 page non-bleed
7
10
2/3 page
4 5/8
10
1/2 page, vertical
3 3/8
10
1/2 page, horizontal
7
5
1/3 page, vertical
2 ¼
10
1/3 page, square
4 5/8
5
1/4 page
3 3/8
5
1/6 page
3 3/8
3 1/4
PRINTING SPECIFICATIONS
PRINTING: Printing of Web Offset.
BINDING: Saddle stitch 3/8" high folio
lip.
SPECIAL: April Sea-Air-Space Exposition
issue is perfect bound.
PAPER: 40 lb. Machine coated.
HALFTONES: 133 line maximum screen.
LIVE MATTER: Must be within 1/4" on all
4 sides.
ELECTRONIC FORMATS: Digital ads preferred.
Digital ads must be sent in Macintosh formats: EPS, TIFF. Please do not
e-mail your ad.
Do not send Word or Power Point documents as digital files.
Please indicate if you use TrueType fonts.
ADOBE FONTS PREFERRED.
DISK FORMATS ACCEPTED: 3.5 floppies
(Mac or DOS format) Jaz Disks (Mac format only), Zip disks (Mac format
only), CD-ROM.
