By JOHN A. PANNETON, National President

As we approach our national convention in July, I ask each Navy Leaguer to find new ways for our members to work in concert to ensure the future success of our organization.

Now more than ever, the sea services need the support of the Navy League, and we must do all that is possible to foster its continued growth and vitality.

To be effective and prosper in the years ahead, our organization must attract new blood and profit from the fresh ideas new recruits will surely bring. And we must do our best to retain those members who are already onboard. Navy Leaguers who are given important work and welcomed as a part of our team will be with us for the long run.

These essential missions fall to the councils — the bedrock of the Navy League — with strong support from the national staff. Active councils that reach out to their communities will engender support for the sea services, a new awareness of the Navy League and new members for our organization.

Successful councils find ways to involve the business community in the affairs of the Navy League. For example, some have excelled at recruiting Community Affiliate members. These local businesses are a ready source of funding, younger members and expertise for council boards.

In addition, the Navy League has 222 Corporate Members, and their local offices should be invited to join as Community Affiliates and participate in our councils. The business world is fertile ground for the Navy League. Most businesses want to be seen as good citizens and are eager to support council programs for youth, sea service personnel and community service projects.

Once business and civil leaders are a part of Navy League councils, they should be offered seats on council boards of directors. A well-rounded board comprises political leaders, lawyers, accountants, entrepreneurs, school superintendents and youth group leaders, to name a few. Large boards sustain large councils that grow, in part, from their own momentum.

Successful councils also have a diversified agenda focused on their target audiences. Business members may not come to lunch, but they might come to breakfast or dinner. A social mixer from 5-7 p.m. may attract young members and business professionals, especially if the purpose of the meeting is networking. Picnics appeal to families, particularly if they include sea service personnel or youth from supported youth groups. Strong councils avoid getting in a rut.

Councils are most successful when recruiting is performed by marketing professionals, public relations is performed by specialists, newsletters are written by professional writers and editors, pictures are taken by experienced photographers, etc. How do you find these people? Start a Community Affiliate recruiting program and target the expertise you need. Find a sales professional to start your program, and help that individual recruit the people with vital skills.

Most importantly, have fun. And share the fun with others. Successful councils find dynamic individuals with a passion for what we do. Successful leaders delegate well, run effective meetings and “keep it light.” Our mission is serious, but we must enjoy our work as we achieve our goals.

The Navy League is a vital organization for these uncertain times. Many Americans want to help win the global war on terror. A terrific way for them to join the fight is by joining the Navy League. I am proud of what you are doing. YOU ARE THE NAVY LEAGUE!

Semper Fidelis.

I want to hear from you about the Navy League. Contact me at jpanneton@navyleague.org or by mail at 2300 Wilson Blvd., Suite 200, Arlington, VA 22201-3308.