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Sea Power Magazine

"The Publication of Record for the Sea Services"



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The FY 2002 DON budget provides the resources necessary to maintain near-term readiness, recognizes the critical needs of our Sailors, Marines and their families, invests in smart initiatives for our future, and provides the foundation for a transition to the future. The increased resources provided by the President and Congress last year helped the Department of the Navy continue its transition toward improved future capability while ensuring that today's force is ready for today's mission.

Navy-Marine Corps FY 2002 Funding: (in millions)


Navy Operations & Maintenance $26,961
Marine Corps Operations & Maintenance $2,892
Procurement Combined: $24,425
Includes:

Aircraft $8,253
Weapons $1,434
Ammunition $314
Ships/Subs $9,344
Other $4,098
Marine Corps $982
(Source: DON FY02 Office of Budget) Prior to 9.11.01

Coast Guard Operations & Maintenance

The administration's budget is now planning the largest acquisition project in its history called the Deepwater Capability Replacement Project. This effort involves replacing or modernizing many of the Coast Guard's 90 ships and 200 airplanes and helicopters. The administration's budget requests $5.18 billion for fiscal year 2002. Almost $3.38 billion is for Coast Guard Operations, a 6% increase from FY 2001.


FY 2002 Requests/Vessels & Equipment: (in millions)
Includes:
Deepwater Project (Includes Air Stations, Groups, Bases, Stations, Cutters and MSOs) $338.0
Vessels & small boats $ 74.9
Aircraft $ 27.0
Other Equipment $ 90.3
Other $4,098
Shore Facilities/Navigation $ 63.2
Source: FY02 President’s Budget

81% of the readers surveyed recall seeing or reading ads on advertised products. 80% of the military/government readers of SEA POWER magazine are involved in advising, recommending, specifying or approving the purchase of weapons. 52% are military officials involved in naval procurement decisions. 17% are civilians involved in naval procurement decisions.

The average reader spends 22.7minutes reading an issue of SEA POWER.


Purchase Involvement of SEAPOWER 's Readers

The administration's budget is now planning the largest acquisition project in its history called the Deepwater Capability Replacement Project. This effort involves replacing or modernizing many of the Coast Guard's 90 ships and 200 airplanes and helicopters. The administration's budget requests $5.18 billion for fiscal year 2002. Almost $3.38 billion is for Coast Guard Operations, a 6% increase from FY 2001.

The average number of readers per copy for the October 2000 issue was 4.7 (3.7 pass-along readers + 1.0 for the subscriber), comprising a total potential reading audience of 269,869.

Source: Harvey AD-Q Readership Survey 10/99 & 10/00

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